In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with Theresa Caragol — speaker, mentor, author of Partnering Success: The Force Multiplier to Achieve Exponential Growth, and CEO of AchieveUnite.
Theresa shares her journey from leading channel sales and strategies at major tech companies to launching her own firm dedicated to helping organizations create high-impact partnerships.
Discover what makes a partnership truly successful, the biggest mistakes companies make, and why executive buy-in is crucial. Theresa also dives into the evolving role of AI in partnership strategy, the rise and value of co-selling, and how trust drives business outcomes. Plus, hear her insights on uplifting women in tech and the companies setting the standard for inclusive leadership.
Topics & Timecodes:
00:00 – Introduction to Theresa Caragol & AchieveUnite
01:46 – Why Theresa Founded AchieveUnite
03:38 – Defining a Successful Partnership
07:24 – Common Mistakes in Partner Strategies
11:04 – AI as a Partnership Propeller & Industry Impact
16:24 – The Co-Selling Movement: Why You Can’t Go Alone
20:08 – Companies Leading in Partnership Excellence
23:29 – Events & Communities for Building Partnerships
24:44 – Uplifting Women in Tech & Inclusive Leadership
30:45 – Where to Find Theresa On the Road & How to Connect
32:01 – Final Advice on Prioritizing What Matters